The world we live in is filled with massive corporations that have huge departments dedicated to studying one thing: your behavior. Yes, they want to know exactly how you think, what you like, what drives you to purchase, and where/when you like to spend your money. Why? Because they want it! They want to position themselves between you and your perceived needs so that when time comes to swipe that card or ring that till, its their product you go home with that day. It boils down to animal survival. Corporations take on the life of their own (and have legal rights like people do), and their nature is to grow and thrive. There’s nothing implicitly wrong with that.



