The world we live in is filled with massive corporations that have huge departments dedicated to studying one thing: your behavior.  Yes, they want to know exactly how you think, what you like, what drives you to purchase, and where/when you like to spend your money.  Why?  Because they want it! They want to position themselves between you and your perceived needs so that when time comes to swipe that card or ring that till, its their product you go home with that day. It boils down to animal survival. Corporations take on the life of their own (and have legal rights like people do), and their nature is to grow and thrive. There’s nothing implicitly wrong with that.

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There was a powerful story I heard while attending a Green Conference in San Francisco not too long ago.  The speaker told of a lady in inner city Chicago whose daughter had fallen ill.  After going to a number of doctors, it turned out that the little girl was allergic to the chemicals and preservatives found in the food she was eating.  Being in a poor, inner-city neighborhood, when the mother asked the physician what she was to do about it, his response was basically “Sorry lady, tough luck.”  Not taking “no” for an answer, this woman started to do some research on the internet and was inspired to try organic produce.
Much to her disappointment, there were no grocery stores that supplied organic produce for miles around.  In fact, almost all of the food in her neighborhood was really poor quality, greasy fast food.  It took her nearly three hours to get to a health food store taking multiple buses, but she did it for her child.  She had to spend nearly her entire paycheck on the groceries but her daughter was worth it.  She did this for a number of weeks and started to see an incredible change in the child.  Not only was her health improving, but her mood, skin, and clarity were all drastically improving.

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There is an argument out there that places a great deal of blame on corporate interests who are busy destroying the world with reckless policies and a blatant disregard for the environment.  I agree that there is a great deal of blame which can be appropriately places and much can be chalked up to our ignorance at the time.  We’ve really dug ourselves into a mess with Mother Nature and there can be a lot of finger pointing all around.  This however, is not particularly useful at this time.  We hit a big rock and it seems the ship is sinking- we can argue about it or grab the rudder and steer to a safe place where we can fix the leak.

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